Near Field Communication (NFC)

Near field communication (NFC) is a short-range technology designed to make life easier and more convenient for consumers by simplifying transactions of sharing digital content by allowing electronic devices to communicate. The technology is based on interacting electromagnetic radio fields instead of the more typical direct radio transmission used by other communications such as Bluetooth.

By using electromagnetic radio fields the range is shortened to approximately 4cm and so is meant for applications where a physic touch, or close proximity is required which helps maintain security.

The largest application for NFC will in mobile phones such as the Samsung Galaxy S, and it is already being developed for solutions in areas such as:

  • Access control for hotel rooms
  • Information relaying for advertisement and special offers using Smart Posters
  • Payment systems
  • Shop coupons and loyalty offers
  • Transportation ticketing

Smart posters are sign, advertisements and billboards which incorporate a passive NFC chip. A user can access its information such as a URL, by touching a hotspot on the poster. The London Underground has recently run trials of smart posters to relay maps, direction and travel information to commuters with an NFC ready phone

  • 2 Users Found This Useful
Was this answer helpful?

Related Articles

Advertising Standards Agency (ASA) changes for websites

The Advertising Standards Agency is bringing in new legislation to govern advertising on websites...